All salespersons are aware that selling a product to a client depends upon the exchange of persuasive information between two parties. This is the reason why people who carry out activities in the field of sales need to be effective communicators to successful conclude a deal. However, what many people in this occupation do not know is that effective communication does not only involve conveying information to a client. It also includes the how a salesperson expresses it to the customers, his/her choice of words and body language. As soon as salespeople can master certain important communication skills, they can improve their sales targets and establish a better rapport with clients.
Aaron Hartfield Murrieta , a sales expert from the United States says that in recent years the sales profession has undergone a fundamental change. Today, the buyers are in charge of the negotiations as the information technology is transformation is changing the occupation. To survive and strive in this environment people conducting selling activities for a business organization need to master certain essential communication skills to stand out among the crowd. These are as follows:
Salespeople need to remember that whenever they meet clients there are always two parties to the negotiations. This is why the communications need to move in both directions. It is essential for an individual in this professional to listen to what a customer has to say first before talking. Even if a particular client is unwilling to talk, it is important for a salesperson to ask questions and promote a feedback.
- Concentrate on finding solutions
In today’s business environment, it is important for all sales people to focus their attention to catering to the customers’ needs. The focus of their dialogue with clients should be to find out ways to improve their company’s products so that satisfies their distinctive requirements.
- Read the body language
A salesperson should have the ability to read and understand a client’s body language. Such an individual needs to be able to deduce a customer’s interest by studying how long he/she glances at a presentation or how wide his/her pupils dilate during the discussion. In addition to this, a salesperson should see whether a customer’s torso is indicating an agreement or if he/she is signaling his/her openness to suggestions. Such information can go a long way in improving sales.
- Match the customer’s tone
In certain professions where persuasion is important to conclude a discussion, experts feel linguistic mirroring can be helpful. Selling a product to a customer requires a professional to convince a buyer on the necessity to make purchases. Matching a client’s tone and word goes a long way in developing trust, which is essential in successfully concluding a sales agreement.
- Greet and depart correctly
It is important for a salesperson to be inviting and frank with the customer regardless of whether he/she is successful in closing a sales deal. This means greeting the client in a personal way and leaving in the same manner.
Aaron Hartfield Murrieta says the above important communication skills will a salesperson to be a cut above the rest in the market.